Before You Spend Thousands On Your Toy Idea, Find Out If It’s Really Worth It
Right now your idea lives in a sketchbook, a voice note, or a Google doc. 

Your friends and family seem to love the concept...But when you think about wiring money to a factory, your stomach drops.

You do not want to end up with a garage full of unsold toys. So, before investing in your idea you ask yourself, "...am I about to make a very expensive mistake?"
You Are Brilliant At Your Day Job. This Toy Idea Is The One Place You Feel Clueless.
You have a full, very real life. Family. Friends. Clients. Meetings.

Somewhere in between all that, this idea showed up… and never left. 

On good days you think, “This could be the next Lego!” 

On bad days you worry, “What if it just ends up being a drain on my time and money?"

You aren't afraid of putting in the work.
But you are afraid of working in the dark.

This kit turns the light on.

Imagine Knowing Exactly What To Do With Your Idea In One Weekend

It's a Saturday afternoon, you sit at your desk with a notebook of ideas in one hand, and a warm drink in the other. You hit play on the Toy & Game Idea Clarity training you've been needing for years. 


A few hours later you leave your desk with...

A clear “heck yes” or “no way” decision about this idea.
Realistic numbers for your factory cost and profit potential.
Clear next steps you can share with a partner, friend, or mentor.

Repudiandae

What You’re Getting In The Toy & Game Idea Clarity Kit

The kit includes 3 toy-specific video trainings and 3 pricing and development tools to help you pressure test your idea, protect what you’ve built, and turn your notes into a real plan.

3 Core Toy & Game Specific VIDEO TrainingS

3 Things You Need To Know Before You Launch Your Idea
This training walks you through three simple checks that tell you if your toy idea is ready for the real world or still needs work. 

Know how your idea stacks up on shelf, and what to fix before you spend a dollar on production.
How To Avoid The Foolish Mistakes Most Toy Creators Make
In this session you will see the money draining mistakes almost every new toy creator makes, and exactly how to side-step them. Learn where people over order, mis-price, or rush ahead so you can protect your savings, your timeline, and your confidence.
Start-To-Finish Playful Product Launch In 5 Streamlined Steps
This masterclass gives you a 5 step launch roadmap that shows you the process from concept to marketing and getting on shelf. You will walk away knowing  where you are in the toy development process, what comes next, and how to move forward.

3 Practical Tools To Apply What You’ve Learned

Toy Production Calculator
Stop guessing on margins! Instantly calculate your toy's factory cost and set its optimal retail price to guarantee maximum profit from day one.
Toy & Game Idea Blueprint
A guided workbook to pull all your notes, and screenshots into one clear, shareable concept you can show to partners, factories, or mentors.
Your AI Toy Development Toolkit
AI is making it easier than ever before to start a toy brand. This toolkit shows the AI tools that the industry is using to shortcut the development process.
Hey there, I'm Azhelle
In the toy industry, most people know me as The Toy Coach. I am a 3x patented inventor and have worked with powerhouse brands like Toys “R” Us, Party City, Madame Alexander, and Creative Kids. 

For more than 15 years, I have lived and breathed toys as a designer, brand manager, and later as VP of Brand & Product. During that time, I led the design and development of multimillion-dollar product lines and personally reviewed, improved, and greenlit dozens of toy and game concepts each season.
In 2020 I took all of my toy industry knowledge and launched The Toy Coach, an educational resource for anyone who wants to "Make It In The Toy Industry". 

A year into toypreneurship, I launched Toy Creators Academy where over 250+ emerging inventors and entrepreneurs found their footing. 

With my guidance, my students have won toy awards, licensed their ideas, and gotten their products into mass retailers like Target, Walmart, and Barnes and Noble; plus specialty retailers across the globe.

You may have seen the toy coach on

Now, through the Toy & Game Idea Clarity Kit, I am giving YOU the vetting tools I usually reserve for private clients and students, so you can make smarter decisions about your idea even if you are just starting out.

Still not sure this kit is what you need?
This kit is for you if...

You are a creative thinker, parent, teacher, or healthcare professional with an idea you can't get our of your head 

You are motivated but cautious with your money and precious time 

You keep asking, “Is this good enough?” and “What would this cost?”



This kit is not for you if...

You already have a finished product in production and your primary focus is scaling sales.

You're ONLY interested in licensing your idea.

You are not willing to sit down, take notes, and plug in some numbers to get honest with yourself about your idea


Before you spend thousands on your first production run, get the Toy & Game Idea Clarity Kit to confirm you're idea is the best it can be.

Your Investment: $157 $97!

Here's what people say about learning from me:

Why is now the best time to figure this out?
Look, you've already carried this idea longer than most people carry entire projects. 

You've thought about it in car lines and between Zoom calls. 

You've poked at it every New Year and said, “This is the year I figure this out.”
Meanwhile...
  • Manufacturing costs keep changing.
  • More competition enters the market. 
  • Your own life keeps filling up. 

Waiting has a cost too! 

You can keep thinking about this for another year…or spend a few focused hours and finally know what to do with it.
Questions You Might Be Asking Yourself Right Now
I am pretty busy. What if I don't have time to finish?
This kit was built for full lives. You can move through it in a weekend or break it into a few short evening sessions. 

Even if you only get through the core training, calculator, and one worksheet, you will be miles ahead of where you are today.
I'm not a numbers person. What if the calculator feels intimidating?
I created the Toy Production Starter Calculator for creative brains, not accountants. You will get a walkthrough that explains each part in plain language. No complex formulas to write, just simple inputs to plug in.
Should I wait and just join Toy Creators Academy later?
TCA is perfect when you are ready to go all in on development and launch. This kit answers the question that comes before that decision: “Is this idea ready for that level of commitment at all?” Doing this work now makes your time inside TCA more focused, faster, and less overwhelming.
How long do I have access to the program?
You have lifetime access to all course materials inside our platform. That means you will receive any future updates at no additional cost. If the program ever closes permanently, we will notify you and give you 30 days to download the materials.
What if I realize my idea is not strong enough?
Then the kit has done its job! Finding that out before you spend thousands is a win. You can improve the idea with what you learn, or you can set it aside with peace instead of regret.
What if I end up wanting to license my idea instead of manufacturing it?
Even for licensing, understanding basic costing, market fit, and how to talk about your concept makes you easier to work with and more likely to be taken seriously by companies.
Can I afford this kit?
The real question is, can you afford the expensive mistakes that come with guessing. One wrong production run can cost thousands. This forty–seven dollar kit helps you avoid that before you ever wire money to a factory.
Do you offer refunds?
Because this is a digital training with immediate access to the core materials, all sales are final.
Let’s Find Out If Your Toy Idea Really Has What It Takes
You got this far for a reason. 

And it's not because you like to collect toy ideas like infinity stones.  

It’s because you saw a real need for a certain kind of play in the toy aisle, and you can’t quite shake the feeling that this idea matters.
If you're ready for an insider to walk you what it'll take  building this thing, (without wiring thousands to a factory you've never met) the Toy & Game Idea Clarity Kit is your next right step.

Let's give your idea the attention it deserves.
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Get The Toy & Game Idea Clarity Kit For $97
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  • 1xToy & Game Idea Clarity Kit$97
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Special Offer
Get Your Work Reviewed by The Toy Coach! (+$150)

Send your sizzle, blueprint, OR pitch deck to get my eyes on your work. 

I'll send back a private video telling you what's working, what isn't and the exact tweaks you should make.

Add to cart$150.00

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